Croeso i rifyn o Gyfres Darlithoedd Fideo Ysgol Fusnes Aberystwyth.
Mae'r darlithoedd hyn yn cyd-daro â'r Cwricwlwm Astudiaethau Busnes Safon Uwch ledled y Deyrnas Unedig.
Ymddiheuriadau mai dim yn Saesneg y maent ar gael ar hyn o bryd.
Addaswyd o gyn-bapurau arholiad CBAC
Yn ystod eich adegau allan yn y blynyddoedd diwethaf, rydych wedi sylwi bod llawer o wahanol fathau o geir yn cael eu gwerthu yn y DU. Wrth edrych yn fwy manwl, rydych wedi cofnodi bod y gwahanol fathau o geir yn cael eu gwerthu i bobl wahanol iawn. Dylech wybod o'ch astudiaethau mai canlyniad segmentu'r farchnad yw hyn.
Eglurwch mewn 30 munud a chan ddefnyddio dau gysyniad o segmentu'r farchnad, sut gall Ford a'i gwsmeriaid elwa o'r agwedd farchnata hon
Roedd Martin Waites, y Rheolwr Gyfarwyddwr, newydd gwblhau taith o amgylch y ffatri. Mae'r busnes yn cynhyrchu amrywiaeth o eitemau ar gyfer y cartref a'r ardd a chafodd Martin fraw o weld nifer y potiau gardd oedd yn cymryd cymaint o le yn y warws. Galwodd Mike Hallinan, ei reolwr gwerthu a marchnata, i'w swyddfa i drafod y mater. "Mae hi'n ddiwedd Medi ac mae llawer gormod o stoc yr haf yn y warws - ac mae dros hanner y stoc yn botiau gardd seramig mawr. Cefais air â chi y llynedd ynglŷn â chadw gormod o stoc. Dyma eich rhybudd olaf. Rwyf am i chi a'ch tîm gwerthu werthu'r potiau yma a gwaredu'r warws ohonynt cyn gynted â phosib. Os na welir cynnydd erbyn yr adeg yma fis nesaf, byddaf yn cymryd camau".
Eglurwch y dulliau y gallai Mike Hallinan, y rheolwr gwerthu a marchnata, eu defnyddio i dargedu prynwyr y stoc dros ben.
Welcome to an installment of Aberystwyth Business School's Video Lecture Series.
These lectures are in-line with the A-level Business Studies Curriculum across the UK.
Our apologies for the videos being only available, currently, in English
These are adapted from past WJEC exam papers
In the last few years whilst out you have identified that there are many different types of cars being sold in the UK. On closer inspection you noted that these different types of cars were being sold to very different people. From your studies you know that this is a result of market segmentation.
Explain in 30 minutes and using two concepts of market segmentation, how Ford and its customers can benefit from this marketing approach
Managing Director, Martin Waites had just finished a tour of the factory. The business produces a variety of items for the home and garden and Martin was alarmed to see the number of garden pots taking up so much space in the warehouse. He called Mike Hallinan his sales and marketing manager into his office in order to address the issue. "It is late September and there is far too much summer stock in the warehouse - half of which is made up of large ceramic garden pots. I spoke to you last year about holding too much stock. This is your last warning. I want you and your sales team to get these pots sold and out of the warehouse as soon as possible. If there is no progress by this time next month, I will be taking action".
Explain the methods Mike Hallinan, the sales and marketing manager, might use to target buyers of this excess stock.