The 4 P's of Marketing: Product

Cymraeg

The 4 P's of Marketing: Product

A-Level Outreach Program

Welcome to an installment of Aberystwyth Business School's Video Lecture Series.

These lectures are in-line with the A-level Business Studies Curriculum across the UK.

Our apologies for the videos being only available, currently, in English


Pdf version of presentation

Exercise

Taking a car such as an Audi or BMW as an example; list down core, embodied and augmented features. Try to cover at least five features at each level.